With Chef Beef, we’re bringing a culinary revolution to the market: liquid frying fat. It’s the taste of traditional frying fat with the convenience of frying oil. Easy to use, quicker to heat up, and a more conscious choice thanks to lower levels of saturated fats. The perfect combination of flavour, convenience, and value for unbelievably good chips. Nice.

Ingredients: refined oil (beef, sunflower oil, high oleic sunflower)

The Revolution

• Traditional flavour based on beef fat, for authentic Belgian chips

• Easy to pour and quicker to reach frying temperature

• A more mindful way of frying thanks to reduced saturated fats

• Greater value through longer usage lifespan